About Optura

At Optura, we believe in the power of innovation to transform everyday experiences. Our team is dedicated to creating solutions that are not only cutting-edge but also user-friendly, ensuring that technology serves to enhance rather than complicate your life. Our vision is to bridge the gap between advanced technology and practical application, making high-tech solutions accessible to everyone.

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Who We Are

Optura is a forward-thinking digital solutions company based in the UK. We specialise in transforming complex business needs into clear, efficient, and scalable technology solutions. With deep roots in software development, IT strategy, and user-centered design, we help businesses grow smarter in the digital age, supported by a team of certified engineering professionals.

image of an office collaboration scene (for a mobility and transportation)
Mustafa Haydari
Electrical Engineer
image of founders with a shared moment (for a edtech)
Harmeet Singh Doal
Technical Cosultant
" With a combined 12 years of experience in implementing and developing automation and AI technologies, our team has a proven track record of solving complex business challenges. Educated at leading Russell Group universities and accredited by professional bodies such as the IET and IEEE, we bring both academic excellence and industry recognition to every project.

Our expertise extends to working with ISO 9001 standards and adopting the latest best practices, ensuring quality and reliability in everything we do. We founded this company with a shared vision: to give back by helping businesses unlock their full potential through innovation and value-driven solutions."
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Our Story

'Optura was founded by two accredited engineers with a simple idea: that technology should make life easier — not harder. With a focus on innovation and efficiency, we strive to help clients across industries modernise their operations. Our team specialises in building powerful web platforms that are not only robust but also user-friendly, ensuring seamless integration into existing systems. By embracing digital transformation, we empower businesses to stay competitive in an ever-evolving market, all while minimising the complexity often associated with technological advancements.'

Our Values

At Optura, our values are the foundation of our company culture and guide our actions and decisions. We believe in fostering a work environment that prioritizes ethical behavior, collaboration, and innovation. Our commitment to these principles ensures that we not only meet but exceed the expectations of our clients and partners. By upholding integrity, we build trust and credibility, which are essential for long-term success. Embracing innovation allows us to adapt to the ever-changing market landscape, ensuring that we remain competitive and relevant. Collaboration is at the heart of our operations, as we understand that the best solutions often arise from diverse perspectives and teamwork. Finally, our user-focused approach ensures that we consistently deliver products and services that truly meet the needs of those we serve.

  • Integrity: We operate with honesty and transparency in everything we do.

  • Innovation: We embrace new ideas and technologies to stay ahead of the curve

  • Collaboration: We believe in working closely with our clients and each other to achieve the best results.

  • User Focus: We design with the end-user in mind at all times.

Why Choose Optura

Optura stands out as the premier choice for those seeking reliable and innovative solutions. Unlike other providers, Optura offers a unique blend of expertise and personalised service that ensures your business needs are met with precision and care. Our team of accredited engineers is dedicated to developing solutions that are not only cutting-edge but also tailored specifically to your business, ensuring a perfect fit every time.

Typical Providers

Optura Solutions

Often Outsourced to Unverified Freelancers
Solutions Developed by Accredited Engineers
Limited to Legacy Systems or Outdated Methods
Deep technical expertise across modern platforms
Often Template-Based Solutions
Fully Customised Solutions Tailored to Individual Businesses
Limited Interactions
Hands-On and Transparent Client Collaboration
Slow and Bureaucratic Delivery
Agile and Fast Turnaround
One-off Projects
Ongoing Support and Maintainance
Hidden Costs
Clear and Fair Pricing