Last updated: 3 January 2026

This Cookie Policy explains how Optura ("Optura", "we", "us", or "our") uses cookies and similar technologies on our website https://www.optura.uk (the "Website"). It explains what these technologies are, why we use them, and your rights to control their use.

This policy should be read together with our Privacy Policy.

1. What are cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work efficiently, improve user experience, and provide information to website owners.

Cookies can be:

• First-party cookies (set by Optura)

• Third-party cookies (set by trusted third parties)

Cookies may also be:

• Session cookies (deleted when you close your browser)

• Persistent cookies (remain on your device for a set period)

2. How Optura uses cookies

Optura uses cookies responsibly and transparently. We only use cookies that are necessary for the Website to function or that help us understand how our Website is used, with your consent where required.

We do not use cookies to:

• Track you across other websites

• Sell personal data

• Build advertising profiles

3. Types of cookies we use

3.1 Strictly necessary cookies

These cookies are essential for the Website to function properly and cannot be switched off in our systems.

They are usually set in response to actions made by you, such as:

• Navigating the Website

• Managing security and session integrity

• Remembering consent preferences

Legal basis: Legitimate interest / strictly necessary

Example purposes:

• Website security

• Load balancing

• Cookie consent storage

3.2 Functional cookies

These cookies allow the Website to remember choices you make and provide enhanced functionality and personalisation.

They may be set by Optura or by trusted third-party services whose features we use on our Website.

Legal basis: Consent

Example purposes:

• Remembering selected pricing plans

• Remembering billing preferences (monthly / annual)

• Improving user experience

3.3 Analytics cookies

Analytics cookies help us understand how visitors interact with the Website so we can improve performance, usability, and content.

Optura uses Google Analytics 4 (GA4) via Google Tag Manager, configured to respect your consent choices.

Analytics data is:

• Aggregated

• Anonymised

• Used only for statistical analysis

Legal basis: Consent

Example data collected:

• Pages visited

• Time spent on pages

• Device and browser type

• Approximate geographic location (country / region)

We do not collect:

• Names

• Email addresses

• Payment information

4. Google Tag Manager

Optura uses Google Tag Manager (GTM) to manage cookies and tracking technologies.

GTM does not set cookies itself. It allows us to:

• Control when analytics tools run

• Ensure cookies are only activated after consent

• Maintain compliance with UK and EU data protection laws

5. Stripe and payments

If you choose to purchase Optura services, you may be redirected to Stripe, our payment service provider.

Stripe may set its own cookies in accordance with its privacy and cookie policies. Optura does not control these cookies.

We recommend reviewing Stripe’s policies directly on their website.

6. Managing your cookie preferences

You can manage or change your cookie preferences at any time by:

• Using the Cookie Settings option on our Website (where available)

• Adjusting your browser settings to block or delete cookies

Please note that disabling certain cookies may impact the functionality of the Website.

7. International transfers

Some of our service providers (such as Google) may process data outside the UK or EU. Where this occurs, we ensure appropriate safeguards are in place, including standard contractual clauses and compliance with applicable data protection laws.

8. Updates to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our practices.

When we make changes, we will update the "Last updated" date at the top of this policy.

9. Contact us

If you have any questions about this Cookie Policy or how Optura uses cookies, please contact us:

Optura
Website: https://www.optura.uk
Email: Innovate@optura.uk

By continuing to use our Website, you acknowledge that you have read and understood this Cookie Policy.